Esports Shop

The Esports Shop is a massive digital storefront within the video game Rocket League, where users can purchase items (Decals, Goal Explosions, Player Banners, etc.) and use them during games.

We supported dozens of teams across the globe, offering hundreds of branded items to fans. This storefront and the Affiliate Program we developed legitimized the relationship between Epic Games and Esports Teams, opened up sponsor inventory for teams to sell on, and most importantly — thrilled our extremely discerning, global audience.

I led much of the team-facing communications throughout my time at Epic Games. This included creating an in-depth design brief that detailed item specifications, timelines, and best practices to create assets that meet Epic Games’ high standard of quality.

I would meet frequently with teams to provide feedback on designs and assure deadlines were met. I’d also confer with our internal art team to make sure designs were implemented correctly in accordance with each teams’ and their respective sponsors’ brand guidelines.

Champions Road

During the World Championship in August 2023 we opened a similar storefront, releasing a handful of items inspired by our trophies made in collaboration with Swarovski. It was our highest performing shop in the calendar year.

More information about the items offered in Champions Road can be found here.